Social Media Marketing

Attempting to access my marketing super powers.

Some time ago I took a social media marketing webinar with Ania Marcos. One of the things that she encouraged us to do was figure out the what, why and how of what we write. From that, everything else would flow.

As an example, she encouraged us to look at Apple’s corporate motto.

“Everything we do we believe in challenging the status quo; we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. We just happen to make computers. Want to buy one?”

Why they do what they do: Challenge the status quo. Think differently.

How: Design, ease, user friendly.

What: They make computers.

If you want to see more about this, it is the Golden Circle as presented by Simon Sinek. I get it when Apple does it. I get it when Marcos explains it.

But I struggled to apply it to my own work. And then I read “‘Start with Why’ Is Bad Advice’ by Ben Sands. His premis is that starting at why is pointless because most of us would fill it in the same way. We all think we are challenging the status quo.

I definitely challenge the status quo. After all, I write about race, social justice, and women’s history. But a lot of children’s writers challenge the PTB.

I can’t say that I entirely agree with Sands but he shook up my thinking and I could finally develop something in my own voice.

Why do I do what I do?

My super power is identifying uncomfortable truths.


By asking questions that challenge the way we think and what our society thinks it knows.


By writing books irreverant, cheeky books.

I think I like it. I’m going to sit on it for a few days and then I can use it to fine tune my site and my social media presence.