3 Ways to Get Creative with Your Book Marketing

Recently I saw a post, a know not where, that listed the four types of book events you can do.  An author signing.  A group signing.  A workshop.  A school visit.  I looked at that and thought, “There has to be more.”  And there are.

Creative Venues.  This weekend fellow Business of the Book speaker Dan Killeen advised us to get creative when coming up with venues for a book event. He’s sold books as fantasy conventions and even the St. Patrick’s Day parade.   Other possibilities include nature centers, historic sites, and animal rehab centers.  Think of locations that might be willing to let you set up a table.

Unique Holidays.  Then I saw a Flashlight Press add that discussed holidays throughout March and their books that tie into those days including World Sleep Day and Pack Your Lunch Day.  I wondered what other oddball holidays I might be able to find.  A quick Google search led me to Holiday Insights where I discovered that March is both National Celery Month and National Frozen Food Month.  Week long celebrations added National Bubble Week to my list.  And then I spotted National Pig Day and Middle Name Pride Day.  This could get interesting fast!

What’s In It For Me.  Another Business of the Book Speaker, Tamara Grantham, discussed making sure that every contact you make with your reader is clear about one thing – what is in it for them.  Give aways and freebies don’t have to focus on tangible items.  You can also make PDFs of art available.  Or MP3 files of original music or poetry you read aloud. You’re a creative professional.  Use it to market your book!

Go beyond the ho hum and the ordinary to draw in not only your readers but also the curious who may not know yet what you are all about.


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