What Is Your Brand?

What is your brand as a writer?

When we say “brand,” often people think about a commercial brand like Coca Cola or a service like Google.  But writers also have brands.  It is what people think of when they hear a certain writer’s name.

What do you think of when someone says “Stephen King” or “Neil Gaiman”?  Each of them has a distinct identity or brand.

I am completing the Canva class on branding.  One of the things that they tell you to do is answer two questions.

  1. Why does your brand exist?
  2. What principals will guide you there?

Clearly, a writer will answer this somewhat differently than would the founder of a tech company.  My answers came together into this statement: I write to encourage my readers to explore the world, broaden their minds, and look beyond the accepted norm.

Hmm. Not inaccurate but I’m not 100% certain what I would do with this in terms of branding myself.

Another video discussed brand personality.  As explained by Canva, Jungian archetypes can be applied to branding.  So I Googled Jungian Brand Personality.  One of the first links I followed led me to a GoDaddy quiz.  Your responses reveal your brand personality.  Rather fittingly, my brand personality is TEACHER.  According to GoDaddy, this means that I “place a high value on facts and education, and . . . seek to inform others with a brand message that is knowledgeable and objective.”  Because I make use of facts, my best social media tool is blogging according to Go Daddy.  Examples of this personality are Google, The New York Times, and Lynda.com.

Curious about the Jungian types, I found this list on Brands by Ovo.  Sage looks like a good match but so does Creator.  A Creator is inventive and driven to create or build.  Sample brands include Lego and Crayola.  A Sage wants to help the world find insight and wisdom, think PBS.

I suspect my brand encompasses both.  I am visual but also very fact driven so that makes sense.  The next step is to figure out how to use some of this in my social media, to create a more consistent brand across platforms.  The next step?  Designing a logo.