Marketing: Stirring Up Interest in Your Book

There are a variety of ways that writers can stir up interest in their book.  One is to get it out there on social media.  The problem with this is that you can only post about it so often yourself.  No, really.  Do it too often and you start to look just a tiny bit self-absorbed.  Those are the writers and illustrators I unfollow.  But the good news is that if you tweet, post on Facebook and Instagram, and blog about other people’s books, they will return the favor and you have grass roots marketing.

Another way to stir up interest in your book is to hold a contest.  That’s what my friend Sharon Mayhew is doing.  You can read about it on her blog here.  The social media response to the launch of Keep Calm and Carry On, Children was so great that she is thanking everyone with a contest.  And what is the result of that?  Not just happy people who hope to win marvelous snacks and a copy of the book but more social media.

It is also a good idea to have a website.  If you have a website, people can find you.  When I am looking for authors to interview when I am witing an article, I google their names.  It is amazing how many of them don’t have a web site.  If you have a site and have your e-mail addy listed on the site, someone might approach you for an interview.  An interview is free advertising.  They might also approach you to do a school visit.  That school visit? More free advertising.

In the Publisher’s Weekly article Author-Tested Middle Grade Marketing Tips, Kate Messner discusses school visits.  Her recommendation is that you develop in person and virtual visits that are more than just you trying to sell your book.  Offer something of value.  What is of value to a teacher?  I hope you said education.  What can you teach through your visit?

I have to admit that I find school visits intimidating.  Really intimidating.  I want to get over that problem so I am signing up for Margo Dill’s class on school visits and author talks.  Margo is a hands on teacher so I know I’ll come out of her class with something of value to share with my readers.