What is it that makes a pitch work? Is it theme? Or maybe you should show how action-packed your idea is? I might have said either of those things a week ago before I saw this meme.
Note: I’ve blurred out the name of the movie. If you’ve seen this meme and know the movie – patience, please. But think about it. Would you say that these themes work for preschoolers? Given this pitch, I’d have to say no. No way. I don’t think so.
But then I saw what movie it was and I had to laugh. This is Saving Nemo. Really! Reread the summary.
If Nemo had been pitched to Disney using that description, it never would have been made. Nope. Not that I have any clue how it was pitched, but I imagine that Nemo would have been front and center. “It’s a story about a clown fish named Nemo who is taken from his father and has to find his way home.” Disney is, after all, focused on family.
And that’s a big part of making your pitch work. Look at the publisher’s website. What themes are present in book after book? Are you looking at a publisher who is all about broadened perspectives or STEM? Then frame your pitch, where appropriate, in those terms. If you can’t, maybe your piece isn’t right for them after all.
Your pitch is a sales tool and for it to work you have to know what the publisher or agency is buying. Once you know that, you have an opportunity to make it work to your advantage.