One Writer’s Journey

May 8, 2017

Book Trailer

Filed under: Uncategorized — suebe @ 2:42 am
Tags: , , ,

Recently I came across the book trailer for Tara Lazar’s Way Past Bedtime.  

Lazar shared a funny story about her trailer.  She was fussing and fuming that she hadn’t gotten it together in time to have a trailer before her book launched.  She fussed and fumed enough that she got the attention of her teen who put together this trailer in one evening.

One.  Evening.

What did it take?  Clearly, she has a program that enabled her to do this.  In this case, it was iMovie.  She had a copy of the book.  And the appropriate music.  And her imagination.

Granted, this is the sort of trailer that is only going to work for a picture book.  Or maybe a graphic novel.

Young adult nonfiction?  Not really.

How could I adapt this approach for my books?  The Ancient Maya could feature images from Mayan ruins.  Spooky images.  Creepy music and prowling jaguar could set the tone.  “Who built these cities and where did they go?”

Honestly, that’s the easy one.  Black Lives Matter?  Maybe a newsroom set up.  Who is this group and where did it come from?

12 Incredible Facts about the Cuban Missile Crisis?  Audio could be news footage and images of kids practicing duck and cover.  “What brought us to this point?  What you need to know to understand the threat of the Cold War.”

 

What do you need to keep in mind when you put together a trailer?

The tone of your book.  Is your book silly or serious?  Upbeat?

Music.  If you are working with video, don’t forget the audio element.  What type of music can you use to capture the tone of your book?

Images.  A picture book is going to come with images.  But for older nonfiction you have to get creative.

The audience.  If your book is going to have school appeal, you want to create a trailer with visual impact because it may be playing in the background in a school library.

I’ve never made a trailer but this is tempting me to try my hand at creating this all important promotional tool.

–SueBE

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