Social media and marketing are two book related things that closely resemble roulette. You know that there’s a small chance that you may win. You have to believe this or you wouldn’t bother to play. You place your bet, making the pick you think will be a winner, and then you spin. Where that bouncing silver ball will land is anyone’s guess.
I’ve been fiddling around with Twitter since some time this summer. I have an account (@SueBEdwards) and for months I would post about once a week. I knew that wasn’t enough but between blogging and having an author page on Facebook, the thought of finding enough brilliant articles and blog posts to post more often than that was daunting.
Then someone said something that caught my attention. People view their Twitter feeds on their phones. They don’t want to do a lot of lengthy reading. This is the place for quirky quips and visuals. Thus the escalation of the selfie.
I’ve taken one selfie in my entire life. One. Where to point the camera (aka phone), how to angle my big fat head . . . ack!
But I can do visual. I’m actually getting pretty handy at snapping photos of other things with my phone. And I can always visuals online that draw attention — in a good way, people! In a good way!
I am now ten days into posting daily images. I’d love to say that I’ve caught the hang of what will be popular and what won’t.
A post about the SCBWI Winter Reading List (no image) brought 426 impressions (seen by) and 12 engagements (took an action).
“What I’m Reading” plus the cover of Anything but Ordinary Addie by Mara Rockliff with a link to my review brought 218 impressions and 6 engagements.
“What I’m Reading” plus a photo of my reading pile and compliment for my local library system complete with their twitter name, 540 impressions and 15 engagements.
These are my three most popular posts to date in spite of the fact that I once strayed into politics (hot button issue? not necessarily) and once posted about professional gaming. Given the number of people who game, I thought that would be a hit. Not so much.
Suffice it to say, that although I see trends — post something you can link to an organization — I am definitely still trying to figure out what will be popular and what won’t.