One Writer’s Journey

March 23, 2015

Social Media: How to use it to market you and your book

Social Media Explained with CoffeeWhen I attended the March 14th Missouri SCBWI workshop on marketing and social media, I wasn’t sure what to expect.  I’d probably learn something but these events tend to leave me overwhelmed.  There’s just so much to do and I can’t possibley do it all, so why bother?

First things first, Kristi and Casey both explained the “why bother” of various types of social media.  Amazingly, each type of media from Facebook to Youtube is used in a different way.  You know that and I know that, but knowing how they are used is another situation.  Fortunately, Kristi shared the graphic at right.

Kristi also encouraged us to personalise our book marketing.  For Penguin Cha Cha, she takes a penguin photo board to her events.  Readers pose behind the board and have their photo taken as a dancing penguin.  She also taught them how to cha cha complete with lovely Latin dance hands!

Of course, since my book is on the Ancient Maya, this too gave me the giggles.  Get your photo taken as a Mayan king standing on the backs of your foes!   Here is a lovely book mark shaped like an obsidian knife!

Casey went on to reinforce how to create a platfrom that suits your pesonality.  Granted, I got the giggles when he talked about not trying to be cute if your books aren’t cute.  Rest assured, World.  I will NOT try to be cute.

He also emphasized the importance of creating a consistent online personality.  Part of this is using the same photo or image as the profile photo in each and every form of social media.  Not only did I not have a photo in the SCBWI Speakers’ Listing, the photo I had on Facebook doesn’t match the photo on my site.

Perhaps the most important idea was that we shouldn’t try to do it all.  Pick one or two things to do and do them well.  Otherwise, your list will be as long as the coffee graphic and you won’t do any of it.

If you ever have the chance to hear Kristi or Casey speak, do it! They are highly inspirational.  You will note – I may have not have an obsidian knife book mark, but I do have a photo linked to my SCBWI profile.

Special thanks to Marketplace Maven for creating this informative image.







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