One Writer’s Journey

December 9, 2013

Keyword Tool

Filed under: Uncategorized — suebe @ 1:42 am

AdWordsLike me, you may have been bummed when Google discontinued their Keyword Tool.  Fortunately, there is a similar Google tool you can use in planning blog titles for maximum searchability.  It is the Keyword Planner that is a part of Adwords.

No, no.  You don’t have to pay to use Adwords.  That’s what I thought too.  If you have a Google account, you can use this feature for free.  There may be other features that are subscription or fee-based but I don’t need them so I haven’t explored them.  Here is how to access and use this keyword tool:

  1. Click through here to reach the Keyword Planner page.
  2. Then click “Search for new keyword and ad group ideas.”
  3. This takes you to a drop down menu that you can fill in and search to test various SEO keyword combinations.  For example, if I was writing a blog post for this blog on rewriting based on an editor’s comments, I might try any or all of these phrases:  “rewriting based on an editor’s comments,” “requested rewrites,” “rewrite requests,”
    “rewrites,” or “rewriting.”
  4. Next, fill in “your landing page” with the URL of your blog or wherever your work will appear online.  If it isn’t going to appear online and you simply want to see if the name of your book will come up in a search, you are still going to have to come up with something to fill in here.  Use your site or blog URL.
  5. Choose a “product category.”  This is going to test your search term against other similar searches.  For my test search (rewriting…), I would click “News Media and Publications” and then “Publishing.”
  6. Under targeting, make sure you have chosen the appropriate language which, in my case, is English.  You might also include negative keywords if you wanted to rule out a certain subgroup of searches, such as self-publishing or online publishing.
  7. Click “Get Ideas.”
  8. The page of results that pops up will feature Ad group suggestions.  Near the top of the screen, click the “Keyword ideas” tab.   Now check out the average monthly searches for your various terms.  If possible, you want something over 100 searches with low competition.

Use these keywords in your blog titles and tags as well as online articles and you will see an increase in your traffic. I hope this is helpful for those of you who want to make your blog posts more easily searchable.

–SueBE

Former Adword

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