How easy is it for potential readers to find you?
Don’t assume. Go Google your name. You may be surprised at what you find. Or what you don’t.
My bread-and-butter consists of writing how-tos and market articles for other writers. Much of what I write is based on interviews with writers, editors and various other publishing professionals.
Early in the process for each article, I make a list of people I want to interview. I go down the list and Google name after name. Although I only need about 6 interviews per article, I generally have to Google two dozen names. Part of this is because a number of people won’t respond when I try to contact them. But there are also a frightening number of authors who have no web presence. None.
Sometimes a GoodReads listing on one of their books comes up but that will be it. Or I find their listing on their publisher’s site. But that’s it. No website. No blog. Nothing.
If I can’t find you, neither can your readers. Isn’t that a problem you should address?