Book Publicity and You, Part 2

Last week, in the post Publicity and You, I discussed bringing all of your varied talents to the marketing table.  Who better to come up with innovative ways to market your own book?  Ways that match the tone of the book?

One of agent Bree Ogden’s clients, D. M. Cunningham, did their own trailer  and it is awesome (see below).  Creepy, crawly and full of suspense.

What talents do you bring to marketing your book?  If you were to do a trailer, what would you do?